A P A C R E N E W A B L E S
Constructing a brand identity and website for a global renewable energy fund
O N G O I N G
Asia’s emerging economies and incredible natural resources have created the ideal market place for green energy and sustainability projects – people are realising that ESG (Environmental, Social and Governance) and impact investing is not just ethically and environmentally sound but also highly profitable with long term, stable returns.
Apac's directors have identified this untapped potential and set up APAC Renewables to help businesses take full advantage of these investment opportunities.
I N T R O D U C T I O N
T H E B R I E F
Apac Renewables wanted an entertaining, friendly and approachable brand identity which separated themselves from their corporate competitors. They requested it to be playful and personable with the aim to resonate with their specific target market in a way no one else was.
We were briefed to formulate this brand identity alongside a unique and immersive website which was informative and engaging, leaving the user with a fresh view and approach on the powerful message they were aiming to convey.
The biggest challenge with this approach was to develop a spirited brand without losing the ability for the client to take the company as seriously as they would with a more corporate approach. But by merging the fun aesthetics with a highly animated well-built site along with strong written messaging it gave the company complete digital credibility due to the fact the site would highly immersive and animated shows the user that they have a uniquely imaginative approach but are also willing not only invest in their vision but also push outside of the norm.