A L U M B R I D G E
Fashioning a brand identity and developing an app from scratch to build an online community for the world of property
O N G O I N G
The property industry is one of, if not the, most networked industries in the world. It’s an industry that involves planning, design and construction, buying and selling, development and management of property. It is the sector where finance and the built environment meet.
So why is there no one solidified platform whereby people can network, organise and grow?
I N T R O D U C T I O N
WEB DESIGN & DEV
T H E B R I E F
We were approached to brand, design and develop an application to provide a social and business community for people who worked within the property sector. The aim of the app was to solve these main issues…
Problem: No all in one platform for networking and promotion across all sectors
Problem: Lack of trust with new individuals or businesses
Solution: Reviews, Endorsements & Badges
Problem: High-cost promotion through large social networks such as Facebook, LinkedIn etc. as are too noisy and have too high volumes of unwanted audiences.
Solution: A highly refined network of solely property business and experts.
Problem: Current social platforms offer too much-unrelated information.
Solution: A highly refined network of solely property information and data.
How do we plan to get these users onto our platform?
There are hundreds of ticketed expos & events held each month in the UK alone, with thousands of attendees. We will look to partner up with as many of these events organisers as possible, offering attendees free and exclusive access to the professional tier of the app free for one year. As well as offering free promotional credits on the app to the event organisers. This will increase the value of the ticket for the event as well as offer the organisers a set amount of free advertisement the platform.
For the events that decide not to partner with us, we know when and where each of these events will take place. We can use this information to push download linking through social ads in these locations at those specific times knowing that these areas will be full of people whose interests are related to property.