A R E T É P E R F O R M A N C E
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Establishing a new brand identity and web design for a multi-tier athletic development company
Arete Performance is a multi-tier sports performance specialists company with a unique ethos that specialise in elite and youth sport as well as corporate and personal training.
They run the strength and conditioning programmes for the likes of England Rugby 7s and Richmond Rugby Club as well as several professional athletes.
I N T R O D U C T I O N
T H E B R I E F
We were initially approached to develop a user-friendly website to easily navigate through their multi-tier company and find what services are right for them while conveying their companies core philosophies.
This lead to us to manage their digital marketing with the aim to get more people attending their athletic development class as well as their educational Lyceum events. Additionally, photography, videography and graphics coupled with building their brand identity in the sporting sphere.
After 2 years working together and as the business developed we decided to reconceptualise Areté’s brand identity into one more in tune with its ever-evolving ethos along with modernising its characteristics to the current climate.
A stunning new custom-built HTML site that brings together all tiers of their multi-level business capturing the essence of what makes them unique whilst staying informative. Navigating the user seamlessly through the Arete Story displaying their USP in the market through their game-changing philosophies.
Our B2C digital marketing strategy allowed customers to engage with Arete through their ever-growing social presence. Our tailored campaigns targeted at highly filtered audiences allowed us to reach a new customer base bringing in a large amount of traffic which then converted into sales through their new custom website.