O S C A R   R I C H M O N D

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My website & app development process

P R O J E C T   G O A L S   &   D E F I N I T I O N

The key objectives set out at the beginning of the project inform all future decisions, from the framework to the UI and UX of the site.


The first step of this process is to interview key decision-makers to identify the site's strategic objectives, understand the key needs of the audience and identify the largest competitors.

T H E   J O B   S C O P E

Setting out a defined project scope that outlines specific activities and deliverables within a set timeline.

S I T E   A R C H I T E C T U R E   A N D   W I R E F R A M E S

The architecture includes the site's sitemap and wireframes. The creation of the sitemap ensures that you have taken into account all the key pages of the website, showing their relationship to one another and identifying how the overall navigation of the sites should be organised. Wireframes will provide a detailed view of the content on each page. Although the wireframes do not display any actual design elements, they provide a guide to defining the content hierarchy on each of the pages.

V I S U A L   D E S I G N

The next step in the process is to create a visual style. The overall visual style is most likely to be defined by the company's brand identity; the objective is to connect the website to all other forms of communication within the organisation. In this part of the process, the brand of the company plays an important role, as we want to visually convey key brand perceptual ideas within the design. Because of this, the branding will need to be in place before proceeding with the design phase of the site.

S I T E   D E V E L O P M E N T

With the designs now approved, it is time to flesh out the page designs; develop new content and refine any existing content, create videos, finalise copy and fashion any other media that will appear on the website and start building the site's PHP coding. Within this phase, there will be multiple rounds of revisions to get the product perfected (usually completed within 1-2 rounds).

T E S T I N G   P H A S E

It will be placed on a production server before the site is launched, where only internal audiences and anyone who has access to the link can view it. Site testing is critical as there may be a few minor issues or bugs that will need to be addressed before going live to the public. The site will need to be assessed on all browsers (Chrome, Firefox etc.) and multiple devices as well as screen sizes (laptops, tablets and mobile phones) to see if there are breaks and where they occur.

T H E   L A U N C H

We’ve tested the website, had it appraised and signed off by the key decision-makers, and we’re ready to launch. When the site is launched project isn’t over, we will be prepared to review feedback from users adapting to your new site. We will be there to make any needed changes to the site, such as optimisation, editing copy and making any further amendments.

S I T E   M A I N T E N A N C E

Websites need constant care and maintenance. Content updates, backend changes and edited links are all part of maintaining a world-class site. All these phases are critical to the process of web development. This alongside hosting, updates & SEO are all important parts of the aftercare and optimisation of any site.

 © 2019 by Oscar Richmond. 

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