N E W H A B I T S T U D I O
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Design and develop a website for a new creative agency that specialises in motion graphics & art direction
After working alongside a previous client, two members of the company decided to branch out and start their own agency - New Habit Studio. A creative design agency, specialising in motion graphics, graphic design and art direction. Due to our previous work relationship and positive experience with the outcome of our work, they approached me to design and develop their new website. The sole aim of their agency was to create content to impact and inspire across platforms.
I N T R O D U C T I O N
T H E B R I E F
We were briefed to design and develop a structurally simple site which was easy to navigate while putting the unique branding we designed at the forefront of the site. The predominant focus of the site was to display their creative animated portfolio to potential clients in a way they will stand out, driving them to contact the agency for their services. Them being a creative agency, naturally, we wanted to do this in an artistic fashion which would help them stand out from the other competitors in their field.
We wanted to create a completely bespoke site to captivate the business's creative nature so we developed a custom-built HTML site which allowed us to design a completely unique site without limitations on design.
The main focus of the website was displaying the wondrous content they create, for this, we designed an animated landing page which ran in a feed-like fashion where they could group their work whilst giving the user insight on each project through small sections of copy per project (in turn helping with their SEO). When the user hovers over one of their design the video plays, allowing the user to interact with their work.
Alongside building the frontend we developed a simplistic, easy to use backend which allowed the client to make the changes as and when they wanted, whilst having an analytics dashboard and a data collection point for all their enquiries.